Emails, 6 points for writing to be read.

These 6 point will help your emails.

1. Use shorter sentences with simpler words. A 3rd grade reading level works best.

2. Include 1-3 questions in your email.

3. Make sure you include a subject line! Aim for 3-4 words.

4. Use a slightly positive or slightly negative tone. Both outperform a completely neutral tone.

5. Take a stand! Opinionated messages see higher response rates than objective ones.

6. Write enough, but not too much. Try to keep messages between 50-125 words.

Why have a website?

With online sales increasing rapidly it is imperative for your business to have a website.

When customers gather information to make a buying decision, a website must be.

  • User friendly on all devices,
  • Content manageable by you,
  • Aware and natural to what the customer is experiencing,

Websites are an important tool to accelerate your business profile, profit and availability. Websites are changing how we conduct business, make sales and communicate with the customer. The future for websites is infinite. So use them as a tool to your sales process which is why it is important to have a content manageable website in your own business control.

You need to allow for growth and change as the web changes. Don’t get caught with proprietary website code unable to quickly change. Realize the website layout will change as your business needs dictate but the content will always be focused on your business. Some of the key focuses for the year ahead include wearable technology, responsive web design, natural user interfaces and a hot topic going forward, mobile security and protecting consumer data.

Around 90 per cent of New Zealanders are expected to own a smartphone by 2018 and over half are already currently using mobile internet from their devices.

Branding portfolio.

Concise branding of your business helps build customer recognition. Dayne has worked on a wide range of businesses from small to large corporate needs. Please review applications on Client Branding collateral.

Scroll down to review brand portfolio.

Logo portfolio.

A business logo helps your business with brand awareness and recognition. Dayne has designed and constructed a wide range of logos for business.

Shown here on this page is the logo portfolio, displaying various logo’s developed for clients.

Web media portfolio.

With 25+ years expertise, Flying Lizard has worked on many Client website collateral.

Shown here on this page is the web media portfolio. These websites are CMS (content managed systems) able to be edited and worked on by the client or continuously as jobs are requested by the client.

Build your networks – And Grow!

Networks – ‘networking’ is a great way to help your business grow.

And talking to others is stimulating and fun and can lead to new customers, successful business
partnerships as well as life-long friendships.

Turn up

You don’t need to go to everything, but do try to go to events that you think will interest you, help your business, or provide you with opportunities to meet like-minded business owners or potential customers.

Have a goal

When you attend an event, aim to make two to three new, but good, connections. Swap business cards and follow up for a one-to-one meeting later. Remember, you don’t have to meet the entire room and the number of cards you give out is not a sign of a successful evening. It’s quality not quantity that counts.

Be prepared

Think about what you want, and don’t want, to say about your business and make sure you have plenty of business cards with you.

Relax and be confident

Don’t be shy about talking about yourself or your business, it’s likely everyone there will be in the same situation and people with be genuinely interested in what you do.

Listen to others

Ask questions and get to know the person you are talking to, they may have some good connections or be able to offer you help and advice but you won’t know until you delve a bit.

Stay in touch

Keep a file of the contacts you meet, with details of where and when you met. If you meet lots of new people, this may help you remember who is who. Make sure you contact them regularly to ‘touch base’, tell them about your business and hear what they have to say about theirs.

Here are some websites that run networking sessions and days, they all help and are here for your business:

Customer connections, a direct mail overview.

Use Direct Mail to drive customer communication.

Direct Mail is personal. lt’s targeted.

People like it as long as it is relevant to them. It’s cost effective. It works. And it doesn’t have to be complicated. Plus, it puts you in control of driving your customer relationships forward – steering them in the direction you want them to go.

USE DIRECT MAIL TO:

  • Build relationships – regular newsletters are a great way of doing this.
  • Maintain relationships – with bounce-back offers and discount vouchers.
  • Send seasonal and special occasion messages.
  • Check customer satisfaction and gain feed back with questionnaires.
  • Update your address files – make it easy for customers to do this for their convenience.
  • Send information about your new products.
  • Say ‘thank you’.

STEP 1 – Getting started

Simple and easy, when considering how to tell customers about a – new store (for example), direct maiI presents itself as an obvious communication channel. You already have existing knowledge of customers from your successful current outlet – an advantage is you understand those customers who visit your store. The quest for you is how to communicate effectively to this group. Maybe your a premium brand with distinctive types of customers and prefer to ‘talk’ to them directly, one-on-one. Direct mail allows us to do this.

STEP 2 – Targeting the right customers

Having chosen direct mail as a preferred communication channel, then analyzed the data you already held about existing clients. Say it showed that key markets are the international visitor market and the corporate and local markets – predominantly made up of affluent females, aged 35+. This would be the initial focus marketing on the local market – women aged over 35, living in the mid to high socioeconomic areas of your new store. You just need to find out who they are and where they live various database exist that will allow you to send or make contact to your audience.

STEP 3 – Creating the right message

This one is nice and simple. As you now know who the customer is and where they are tailor a message to suit, maybe an offer to bring them to your new store.

STEP 4 – Keeping the communication cycle going

Once you have sent out the direct mail piece, telling targeted, potential customers about your new store, then plan to follow up with regular communications. Targeting customers with direct mail will help you get to know them, build relationships with them and anticipate their needs and wants. Similarity, use direct mail to tell customers about new products, particularly if your customer, has other possible customers who is looking for something ‘extra’ special you know certain customers will like. See keeping in touch with your customers as part of giving great customer service.

  • The New Zealand Lifestyle Survey – updated annuity, this provides detailed nationwide insights on lifestyle and purchasing behavior from over 200,000 households over 400,000 individuals, to help you effectively target potential customers.
  • Mailchimp is a great online tool for talking with online customers, it’s free and very easy to use.
  • Mailbase from NZ post – an easy-to-use, online tool that lets you create and send your own direct mail campaign, all from your desktop. Or DM One – one-place, one-price direct mail package gives you data, stock, print, mailhouse, postage and lodgement costs up front so you can easily work out your campaign budget.

Call for Direct Mail products Flying Lizard can help with. Ask for Dayne Smith 0064 21 323 244.

Marketing tools for any business

A standard marketing strategy you can begin with.

It’s time to convince your customers that your products are necessities. Keep it very simple, don’t make it hard for yourself. But what ever you do, make sure your customers understand what you have to offer.

Use a common theme and base your words and images at your target customer, make sure there is consistency, for example in all printed material connected to your business should be clear and readable, the main bits of communication are right there ready for the customer. This way your customers will not be confused when they receive something from your company.

The simple collateral for a business needs are suggested as:

  • Website  – for business promotion and online product or service offering;
  • Office stationery – letterheads, compliments slips, follow-on sheets;
  • Email and inhouse software templates   – to identify you when digital communication tools are used;
  • Address labels – to be put on envelopes and files in the office;
  • Presentation folders – with general information and contact details about your company;
  • Business cards – to hand out to potential and current customers;
  • Business and or vehicle signage/graphics – brand your self anywhere.

Create an awareness to your customers in different ways, all of us are customers to someone, and we need to know what we are after well before purchasing happens – this could be done in several different ways.

Direct mail/Newsletters as web and print

It is a simple tool, dont make it to big, who wants to read a novel when a simple one page can give your customer all they need. Make sure you tell them where to get further information ie. direct them to your website. Inform your customer of potential updates. Some articles for the newsletter would be updates about your company, resources and information on what you are offering today.

Have information and updates about the application of skills and services of team members e.g. about developments and links to websites containing information about current events and information about these skills services to back up your information.

Emailed or snail mailed to your customer database, the newsletter is a very good way of updating people connected to your company one way or the other.

Information packages

To get in touch with people who have had no prior contact to your business it is very important that a promotional package is put together to create – among many things, the future direction of your company.

These packages should contain information about the following:

  • Company Fact Sheet;
  • Product or Service Fact Sheet/s;
  • Team brief with a picture of each team member;
  • Previous work/projects;
  • A copy of the latest newsletter;
  • Feasibilities;
  • Strategic planning.

This package should be available as print and on your business website. Just make sure it is searchable copy. So words on a web page not graphic images of words for the search engine bots (ranking bots) ie google. This allows maximum exposure to new, potential clients and gives them complete information about your business, who you are and what you do.

Articles

In addition to the above it would be recommended that articles about your business be placed in different relevant magazines that your clients are reading.
This could be national newspapers, magazines or blogs. Besides this, advertisements could also be placed in the same magazines and newspapers in order to create attention towards your business.

Articles and advertisements should be placed three to four times a year.

Social Networking and Promotional activities

As part of your business marketing, a social networking strategy should be used. Even a simple process of monthly information to customers can be social, it will keep you in front of customers and will help create that important word of mouth marketing need. Also, printed material is still very important. Your business should do some promotional activities and use all communications available to inform your customers.

This could for example be:

  • A seminar targeting a key point of your industry.
  • A function could be done in connection to one specific project, and could also be put together with other companies relevant to this job.
  • Sponsorship of key events that would develop brand recognition.

We recommend they are done at least once a quarter.

Often we are asked – What is above or below the line advertising?

Above the line (ATL), Below the line (BTL), and Through the Line (TTL), in organizational business and marketing communications, are advertising techniques.
In a nutshell, while ATL promotions are tailored for a mass audience, BTL promotions are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity, BTL can actually lead to a sale. ATL promotions are also difficult to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment. This link to Wiki further expands on this topic – CLICK HERE TO REVIEW

What next?

We have created an outline document of this information to better give you reference of these key points to think about and a checklist for you to compile required branded marketing tools – download

Marketing Communications Planner