Social networking, tools, skills and reasons for your business.
Our very need to innovate which receives attention has lend to more ways to be social, to network and to get communications to our customers that they understand which gives a customer the choice to make an informed decision to purchase.
Social networking tools are another step in the marketing of your business – how you choose to use these social media tools as a strategy should be part of your marketing plan.
Simplicity is the key, if you are a business that needs to be talked about, talked to or social in every way then use more social media tools, and put in place a monthly/weekly or sometimes daily social process. Or, if you are a business that traditionally talks little but produces heaps – why do some desperate necessity just because a seminar tells you to!
Plan it, allow for it, and let a social network deliver your service or product message to more customers. Easy.
One way to deal with ‘the need to be social’ is by activating a simple strategy, set in place a process and integrate business communications into social tools that will help your business. Flying Lizard offers a service where together we set in place your social media strategy. Sort out networking tools, or update what you have – maybe remove tools that are not helping. Document a strategy for staff to follow thru to results that should be looked for. Include new trends and integrate current marketing messages into social networking.
All about Facebook – Should my Business have a Facebook page?
Should we be on Facebook? As a business person, that’s the question you’re asking. More than likely, though, you don’t really even know what it means to be “on Facebook.” You’ve just heard that there are nearly a billion people on Facebook and, of course, a great portion of them must be potential customers. You’ve also heard many stories, some from people you know, about businesses finding customers on Facebook. So, what’s the answer? Should you be on Facebook? Well, yes, we believe you should. But that’s the wrong question. The right question is “Why should you be on Facebook and how does Facebook fit into your overall marketing strategy?” Let’s dig a little deeper…
Facebook should be used as a source for traffic, not a destination. You don’t want customers to find you ON Facebook. You want them to find you FROM Facebook. The reason that you don’t want to build your community on Facebook is that you don’t own the platform. Facebook can change anything at anytime, alienating you from your customers. This fact is something you must realize right here and now: you don’t own your Facebook fans; Facebook owns them. And, whatever Facebook decides, you have to deal with the fallout.
So, If not Facebook, then what?
First, again, let’s be clear about something. We believe that most businesses should have a Facebook page. People still use Facebook and you need to have a presence there to meet them. However, your purpose should not be to build a community on Facebook. It should be to draw people away from Facebook to your website. If you can create a community of people on your website, you will have control over the medium, the message, and the reach. What you need is interactive company information on your website, ie. a blog as example. Feel free to talk to Flying Lizard about what your business needs – we can help you.
Your qualified Flying Lizard team will suggest the products that are needed, or if you only need 1 or 2 things sorted out below are the products you will need to order. Simply click on a product for a description of what you can expect to receive.