University of Otago undergraduate publications.

Creative design, production knowledge and delivery for a suite of marketing products for the University of Otago Undergraduate Publications.

university-of-otago-publication

 

To Whom It May Concern

This reference for Flying Lizard is based on a 12-month relationship with the agency, which won the contract to work on our substantial group of undergraduate publications.

Flying Lizard has worked closely with us over this period in developing new material as well as ensuring the existing brand standards and guidelines were followed. It was a challenging task and the end result is one we are well pleased with. Within the guidelines, they were able to roll out some new design ideas, which have been incorporated in other work.

The University is a large organization, and the resulting inevitable bureaucracy always makes this kind of work a challenge. The strong client-service focus that Flying Lizard has ensured that despite the delays encountered at our end, the work was always delivered on time with minimum disruption.

Billing was always clearly outlined and where there were changes in estimated work, we always knew in advance what to expect. Equally, where there were any problems we were always aware and kept in touch with how things were being handled.

I am happy to follow up with a conversation if you so desire.

Yours sincerely

Claire Ramsay
Head of Marketing Services
Division of Marketing ond Communications

Vertex Proposal design and production.

Supply design and artwork for IT infrastructure proposal to Camden Vertex, UK.

vertex

The Brief:

Proposal design and production.

The Flying Lizard working with the proposal team supplied design and artwork for IT bid to supply IT infrastructure to Camden (London) Council.

Products included:

  1. 3 volume printed set
  2. 1 multi media Acrobat file for reference and presentation.

Epic Realty, Harcourts, monthly marketing communications.

Epic Realty, Harcourts, NZ.

Flying Lizard began an association with Chris Kennedy in early 2005, develop advertising concepts for press, radio and web for ongoing recruitment advertising and general branding. Graphic design for flyers, brochures and sales materials for real estate sales team. Management of photography for team and offices.

Products to include:

Plan 12 monthly marketing strategy’s focusing on recruitment, brand awareness, teams abilities, effect and knowledge on local market. Updating message’s targeting better the teams ability to touch people. Creative, marketing ideas, radio scripts and messages, press advertising, bill board and bus back advertising. Business launch materials, presentation collateral.

Hi Flying Lizard,
Thanks for getting onto my jobs so quickly for me.
Cheers
Chris Kennedy
Auctioneer/Real Estate Institute of New Zealand 2010 Auction Champion.
Epic Realty LTD, Licensed Agent REAA 2008.

harcourts-a1-poster-01 harcourts-a1-poster-02 harcourts-a1-poster-03 harcourts-epicrealty-ad-busback-1 harcourts-epicrealty-ad-busback-2

Rainbow Confectionery Packaging – The beginnings.

Rainbow Confectionery/Innovex Group Limited, Oamaru, NZ.

Efficient and cost minded packaging brand design.

Rainbow Confectionery Ltd. is a New Zealand owned & operated company based in Oamaru and specialising in the manufacture of confectionery, including: gums and jellies, marshmallows, chocolate products. Supplying customers in the route & retail trades for both local and export markets. Their products are smart yet iconic, and their ideas are packed into good packaging examples.

Flying Lizard was asked to work on Rainbow Confectionery product packaging as they needed something to set there product apart from the other similar offerings in this highly competitive standard confectionery market which they could then build upon with an in house marketing department.

We were initially called in to provide simple illustrative images to liven up product packaging, Flying Lizard was then asked to design and supply packaging design for seasonal product ranges for the entire year.

There were various ways that using Flying Lizard benefited the marketing needs.

With a large product range, it was important to use the correct logo and standard product information in terms of branding, product awareness, unit cost and packaging reproduction cost. Our design team proposed a shortlist of creative ideas and provided design information for each option that optimised the Rainbow Confectionery brand to illuminate the product to the required level. The customers final adjustments provided finished designs to able completion of packaging mockups to work in with the sales teams objectives, while using only the budgeted amount originally proposed for the project.

In addition to the functional packaging designs, Flying Lizard provided the overall creative for the rest of the company’s brand, with an eye on time and costs. Rainbow Confectionery’s logo was used were possible to it’s advantages while keeping low reproductions costs to extended the budget.

In certain cases where the correct brand placement was not available because of visual size constraints, we were able to work out a solution that would meet the requirements of brand placement, product packaging effect and budgetary constraints with printing plate colours.

Within a season of the updated packaging design, our customer had received positive feedback on the marketing of there product, with competition companies now using similar design layouts that we achieved, this particular packaging work was far more effective in raising Rainbow Confectionery’s product in the market.

From 2013 Rainbow Confectionery is placed for strong business growth. The client has implimented their internal marketing and communications department and is underway with a very robust and active marketing drive. Flying Lizard wish Rainbow Confectionery well and look forward to seeing this business still around in many years to come.

This portfolio demonstrates how professional brand design, can give a business a competitive edge and who better to provide that design and marketing knowledge than Flying Lizard, who give business momentum.

Value Packs

innovex-rainbow-value

Christmas Packaging

innovex-rainbow-christmas

Easter packaging

innovex-rainbow-easter