Networks – ‘networking’ is a great way to help your business grow.
And talking to others is stimulating and fun and can lead to new customers, successful business
partnerships as well as life-long friendships.
You don’t need to go to everything, but do try to go to events that you think will interest you, help your business, or provide you with opportunities to meet like-minded business owners or potential customers.
Have a goal
When you attend an event, aim to make two to three new, but good, connections. Swap business cards and follow up for a one-to-one meeting later. Remember, you don’t have to meet the entire room and the number of cards you give out is not a sign of a successful evening. It’s quality not quantity that counts.
Think about what you want, and don’t want, to say about your business and make sure you have plenty of business cards with you.
Relax and be confident
Don’t be shy about talking about yourself or your business, it’s likely everyone there will be in the same situation and people with be genuinely interested in what you do.
Listen to others
Ask questions and get to know the person you are talking to, they may have some good connections or be able to offer you help and advice but you won’t know until you delve a bit.
Stay in touch
Keep a file of the contacts you meet, with details of where and when you met. If you meet lots of new people, this may help you remember who is who. Make sure you contact them regularly to ‘touch base’, tell them about your business and hear what they have to say about theirs.