University of Otago undergraduate publications.

Creative design, production knowledge and delivery for a suite of marketing products for the University of Otago Undergraduate Publications.

university-of-otago-publication

 

To Whom It May Concern

This reference for Flying Lizard is based on a 12-month relationship with the agency, which won the contract to work on our substantial group of undergraduate publications.

Flying Lizard has worked closely with us over this period in developing new material as well as ensuring the existing brand standards and guidelines were followed. It was a challenging task and the end result is one we are well pleased with. Within the guidelines, they were able to roll out some new design ideas, which have been incorporated in other work.

The University is a large organization, and the resulting inevitable bureaucracy always makes this kind of work a challenge. The strong client-service focus that Flying Lizard has ensured that despite the delays encountered at our end, the work was always delivered on time with minimum disruption.

Billing was always clearly outlined and where there were changes in estimated work, we always knew in advance what to expect. Equally, where there were any problems we were always aware and kept in touch with how things were being handled.

I am happy to follow up with a conversation if you so desire.

Yours sincerely

Claire Ramsay
Head of Marketing Services
Division of Marketing ond Communications

Product Packaging designs.

To show case our creative ideas for packaging…

Here are some packaging designs for products, providing you an opportunity to get an insight on professional designs that work with your marketing budget. In addition to the exceptional quality, you can be assured that the design work done on your product packaging is by a qualified graphic designer in the Flying Lizard team – Fast turn around. Different concept ideas. Quality artwork. Co-ordination with your printers.

Click on a project for a description and/or a testimonial, or to see more of our packaging solutions by clicking on a product.

sublime-wine-bottle stewarts_coffee_package springfresh_750ml_sports_dew pcl-feeds-up-bags packaging rainbow_confectionery_big_fish mainland-poultry-petites innovex-rainbow-value innovex-rainbow-easter innovex-rainbow-christmas blitz_juice_bottles blis-technologies-throat-guard-packaging

Rainbow Confectionery Packaging – The beginnings.

Rainbow Confectionery/Innovex Group Limited, Oamaru, NZ.

Efficient and cost minded packaging brand design.

Rainbow Confectionery Ltd. is a New Zealand owned & operated company based in Oamaru and specialising in the manufacture of confectionery, including: gums and jellies, marshmallows, chocolate products. Supplying customers in the route & retail trades for both local and export markets. Their products are smart yet iconic, and their ideas are packed into good packaging examples.

Flying Lizard was asked to work on Rainbow Confectionery product packaging as they needed something to set there product apart from the other similar offerings in this highly competitive standard confectionery market which they could then build upon with an in house marketing department.

We were initially called in to provide simple illustrative images to liven up product packaging, Flying Lizard was then asked to design and supply packaging design for seasonal product ranges for the entire year.

There were various ways that using Flying Lizard benefited the marketing needs.

With a large product range, it was important to use the correct logo and standard product information in terms of branding, product awareness, unit cost and packaging reproduction cost. Our design team proposed a shortlist of creative ideas and provided design information for each option that optimised the Rainbow Confectionery brand to illuminate the product to the required level. The customers final adjustments provided finished designs to able completion of packaging mockups to work in with the sales teams objectives, while using only the budgeted amount originally proposed for the project.

In addition to the functional packaging designs, Flying Lizard provided the overall creative for the rest of the company’s brand, with an eye on time and costs. Rainbow Confectionery’s logo was used were possible to it’s advantages while keeping low reproductions costs to extended the budget.

In certain cases where the correct brand placement was not available because of visual size constraints, we were able to work out a solution that would meet the requirements of brand placement, product packaging effect and budgetary constraints with printing plate colours.

Within a season of the updated packaging design, our customer had received positive feedback on the marketing of there product, with competition companies now using similar design layouts that we achieved, this particular packaging work was far more effective in raising Rainbow Confectionery’s product in the market.

From 2013 Rainbow Confectionery is placed for strong business growth. The client has implimented their internal marketing and communications department and is underway with a very robust and active marketing drive. Flying Lizard wish Rainbow Confectionery well and look forward to seeing this business still around in many years to come.

This portfolio demonstrates how professional brand design, can give a business a competitive edge and who better to provide that design and marketing knowledge than Flying Lizard, who give business momentum.

Value Packs

innovex-rainbow-value

Christmas Packaging

innovex-rainbow-christmas

Easter packaging

innovex-rainbow-easter

A craft beer bar, Tonic.

Tonic, Otago, NZ.

Reference from business owner

The owners of tonic, a craft beer bar needed a simple marketing plan that would grow custom, build turn over and show that there is more to going out than swilling DB or Lion Nation branded beer. The movement to craft beer was growing when Flying Lizard was approach and New Zealand has great craft and micro breweries up and down the country.

The Flying Lizard set about building a marketing plan, keeping it simple and implementing basic collateral and advertising for the financial year. After 12 months we were able to grow the businesses turn over 25%.

With the GFC/economic recession, a controlled approach was taken to target this figure again or if possible a bit more. The Flying Lizard’s marketing plan is working well, the financial year and the figures are healthy – considering the tightening of customers having ‘a few spare dollars’.

The marketing plan is well one its way for the business owners future needs, of growth and then sale for their own interests.

Highlight promotion – An annual fantastic 2 week beer festival – called bestival of feer, where the bar show cased 24 award winning craft beers from the recent New Zealand Beervana of the year.

Major elements of tonic bar‚ marketing and supplied collateral design include:

Standardized templates for quick turn around posters and promotional items.
Launch into social media – its a bar, it should be a key social player and use new social technologies.
Beer festival with latest music styles.

Here at Flying Lizard, we like helping all sorts of businesses, it is not hard to market your self or your business, just plan it.

Website

tonic-bar-website

Event posters

tonic_bar_posters

Bestival of Feer passport

tonic_bar_bestival-of-feer-passport

“To Whom It May Concern:

In 2008 we approached Dayne Smith of The Flying Lizard to assist us in marketing tonic. At this point we met to decide a marketing strategy and assign a budget for the next 12 months. We worked closely with Dayne and his team creating the marketing collateral needed for the strategy, including an annual, monthly and weekly event idea and collateral to promote and advertise this. Tools to measure the strategy were put in place along with periodic reviews to gauge turnover which allowed for business planning and growth.

Throughout the year we used The Flying Lizard’s ‘goo™’ product (marketing strategy tools) which was extremely useful in communicating and coordinating the marketing collateral. We found it particularly useful as it allowed us to post messages and jobs outside of normal office hours. Flying Lizard’s team was responsible for producing the marketing collateral and website updates for us and we found the team to be very efficient and able to turn around jobs on often tight deadlines.

The marketing strategy helped us achieve a 25% increase in turnover for the 12 month period and we have continued to employ the services of The Flying Lizard to promote our business. It is satisfying to work on the business with a strategy in place and with the knowledge of how our business fluctuates over a 12 month period.

Please do not hesitate to contact me info@tonicbar.co.nz in person should you wish to discuss the services of The Flying Lizard further.

Yours faithfully,
Vicki and Francis Fitzpatrick”