Travel Headfirst, Otago, NZ. A brand to head stand on.
Our objective was to focus on imagery the customer has to draw the viewer in, but to also provide enough information so that that they were fully informed with a good marketing twist to help get the message to the customer – something you could ‘play on’.
A clean black and white logo was designed, able to be placed on almost any image, colour or visual and still be strongly seen.
A CMS website was activated with branding applied so Travel Headfirst could maintain and manage along with their booking online tour operator booking system.
Print collateral templates were created for in house use by Travel Headfirst staff. These were – adverts for press and other media like magazines thru to local flyers, tourist rack cards for information centers, DL colour product brochures for the end user, posters and banners, vehicle signage system.
As Travel Headfirst has developed and grown. More exciting products have been added and with this came the need for product brands to identify them individually as needed. Design style was taken from the business logo and applied to each product.
Hopper – providing a Hop on and Hop off Dunedin City tour and needed a logo to go alongside the advertising. They wanted the logo to show some sort of motion and to also incorporate a jaffa image to reflect a local tour.
Nude Rugby – an offshoot that gained quick momentum. Quick business skills allowed Travel Headfirst to use this tour to expand into an alternate market.