Visit Oamaru Brand, Waitaki Development Board, Oamaru, NZ.
The unique coastal city of Oamaru, required a unique tourism identity which captured the region’s pre-European and Victorian era heritage, as well as expressing the area’s dynamic directions in today’s world. The resulting brand identity features the motivational call to “visit” – arranged dynamically but treated in a style which recalls a visit to a favorite old relative. Custom typography of the word “Oamaru” is based on the scalloped carvings of the cities many unique stone pillars.
www.visitoamaru.co.nz is the major access point for all information related to the region, as gathered by the representative professional tourism body. The site’s style is initially reflective of the wide-open and unhurried feeling of the area, while the site’s navigation is designed to facilitate self paced, simple digestion of considerable facts and directions. Where possible we have let the region’s beautiful imagery speak for itself.
Not all prospective consumers of our clients product, will base their decisions on website information. For that reason, we devised a large format print piece, which encapsulates all the intrigue and beauty of the Oamaru brand, but uses the personality of a friendly and professional personal “guide” to share detailed information regarding a large geographic area. Ideally, the fold out DL brochure becomes an indispensable A2 “map” for a visitors memorable road-trip experience. Signage guides and informs. Communications develop awareness.