Corporate and product brand development, BLIS Technologies, Dunedin, NZ.
BLIS Technologies requested pricing to update their product and marketing collateral – ‘the brand’, it needed zest and something to place the product at the top of like products — Flying Lizard won the contract and together we worked on the look and elements of the brand. Shown is the brand and brand elements before and after to give an idea of what was completed, the product is available globally.
The updated brand has been in use now for a few years and is well known and commands buyers attention in the market place.
Before: The use of two print colours within a similar tonal range, combined with “vignette” fades within each of the small circles surrounding the brand name — made the identity both difficult to print and difficult to comprehend as a viewer.
After: A trustworthy, reliable single colour replaces the previously muddled scheme and problematic fades. The circular device surrounding the brand name has been infused with a sense of scientific space, depth and dynamism.
This created an impression of disjointedness and confusion.
Logo shown before and then after.
The identity now communicates strength, unity and energetic purpose.
Brand application to product and product packaging.
As Blis products are brought as ingredients by manufactures, Blis needed a way to keep the updated brand consistent across all possible product outlets. A brand usage guideline became important and with guidelines manufacturers are able to keep to brand as much as possible. Blis also are able to apply the brand guidelines to inhouse packaging that takes place.
Before: Whilst the BRAND NAME was visible, consumers found it difficult to identify the PRODUCT NAME amongst the confusing arrangement of bright colours and graphic elements. The general colour scheme failed to express the hi-tech, clinical health properties of the product, and the small vignette typography of the product name was technically difficult to print.
After: High-tech, clinical and positive in its message, the packaging now captures maximum shelf presence and clearly communicates the healthy properties of the BLIS brand. Product names and their flavor variations are easily identified from a distance. Colours now reinforce both the corporate identity AND suggest the product flavors.
Packaging shown before brand guidelines were introduced.
Packaging shown after brand guidelines were introduced.
(Note, Flyinglizard did not design the actual packaging shown, we supplied the brand guidelines, icons, and product graphics)
Brand icons and graphic devices.
Blis uses a range of graphic devices that help build trust and value of Blis product in the market. To complete a brand all communications must adhere to guidelines and the marketing strategy put in place.
Before: The “Blis Bug” was originally devised as a communication device for children, in order to simply express the live molecular nature of the Blis K-12 product range. While its style was “current” in its first renderings, a spate of hit animated movies soon saw computer generated characters moving to a new level of life-likeness — and left the BLIS Bug looking tired and mechanical by comparison.
After: The NEW BLIS Bug is treated in a dynamic and energetic “cartoon” style, which is more readily accepted by younger viewers. This bypassed the aesthetic constraints of the complicated CG process, and let us continually control and emphasize certain characteristics — such as the expressive hands and “healthy” eyes. It also gave us maximum flexibility to redraw the character quickly in any situation we desired.