Ever asked the question and never really got a good answer about logo, ID system and brand?
A logo design
Is best described as a strong black and white graphic to represent your company. By describing the logo in one color, you are assured that your business’s representation will be strong even when used in single color applications such as on clothing, embossing, black and white ads and when photocopying. Colour can then be added to highlight and to give emotion to your customer for recognition.
A corporate identity or ID system
Is a defined system of graphic elements that represents your company. This includes choosing ‘corporate colors’ and or ‘typeface/s (fonts)’ and applying them to your logo, selecting paper, photographic imagery, sounds ie music and creating layouts for your company stationery as well as developing graphic standards for products, packaging and signage. It can also include developing the look of sales kits, media advertising, promotions and even office decor.
Is the whole, it is the describing word for all of the above. It allows your business to be remembered and recalled by a customer so they may buy from you and not another business.
How much do they costs?
There are many variables to consider, but the average cost for creating a logo for a start up business can start at $400. Factors that influence the cost are: usage (city-wide versus global), conceptual difficulty (abstract concepts or large, diversified companies versus single product company), the number of individuals involved in the decision making process thru to the sheer number of ideas required to make that final decision. Before any work is started, you will receive a cost for budgeting.
Corporate ID System
New businesses can expect a starting figure of $800 for a logo with a simple ID system which outlines choosing company colors, maybe typeface considerations applying them to logo usage. A suggestion of the logo in use will be produced ie sample letterhead, maybe visual of logo as a sign. Prices for these other elements are generally the next step as the final artwork files needed by suppliers to reproduce from are unique and will be specified upon your further needs.
A brand is what you end up with, a full and complete set of tools you use to marketing your business to your customers. A brand will include the stationery, building and vehicle signage, maybe radio ads, maybe an animated character to give recognition in the customers mind. A brand does extend further beyond these, large corporations and businesses will use recollection for the mind, techniques which help establish the business to the customer – unseen, unheard but all part of a brand.
Do I really need a pro?
If you’re thinking, “My friend’s son is into art… he’d probably come up with something for only a few hundred dollars” or “we could have a competition for the employees to come up with a new logo,” you are sabotaging your business.
You can easily appreciate how much your office environment and your own personal appearance influence a client when meeting with them. Your logo and corporate image provide the same function, not only in your office, but in remote situations as well. Realistically, think of what you pay for producing the right image for your company month after month – office space, receptionist, advertising, business suits, presentations, lunches, etc.
A corporate identity is a one-time expense that will reap benefits for many, many years. You need to consider it one of the most important investments you will make for your company, period, it has to be thought this way. You wouldn’t apply the same principal to building your own house and expect it to remain standing or return on your investment.
In addition to providing a first impression of your business and providing a recognizable look to ads and products, your logo will be advertising for your business all the time. Everyplace it exists, people will see it – from people driving past your building and seeing the signage to the customer who picks up your product after purchasing it from another and wishing to find your business to order a new one. Your logo and identity are always working for you.
To be effective, a corporate identity must adhere to certain standards for image and status for your profession – from the office to the printed page. The consistency of your company’s image makes it easier for consumers to become familiar with your company and recognize its products. Surveys have shown that corporate image materials such as letterhead, envelopes, and business cards are more important to conveying a company’s prestige than how long your company has been in business, the location of your headquarters, charitable activities, or the number of employees. Only a company’s product or service conveys more prestige.
Since corporate image materials carry much of the responsibility of marketing a company to its customers, it is clearly a job for professionals.
What will I receive?
Your company will become the focus of experienced, trained and talented professionals working to provide you with a creative visual solution. Professional results aside… you get guaranteed satisfaction. Flying Lizards’ service tries to meet the expectations in your mind with practical business reality ie budget. Our products are based on creating a minimum of three ideas for logo’s or other collateral. These ‘designs’ are to be chosen from. For a corporate identity system – creating a brand, (selecting colors, colorizing logo, visualizing signage, product packaging and creating stationary) you will receive minimum of 3 ideas or more for each piece.
Most clients (95%) choose one of the presented designs with little or no variation – with good brainstorming between ourselves we can almost have a suitable idea in our heads with 2 possible ideas to weigh the suitable idea up against. In the event that no designs meet your approval, a limited second round of designs can be produced at a cost of $100/hr. Please realise it is not the produced graphic that costs it is the creative person’s employed time and the years of study that you are purchasing.
Upon payment, your final design will be supplied in various industry standard formats that can be used immediately and if there is a special file format that is needed by a supplier to reproduce the logo from we will save this artwork file and deliver to you.
Logos will be sent to you as download links first, if needed they can be saved to USB flash drives or CD/DVD storage options. The files will be in EPS format and JPG format along with others at your request. Any designs for print pieces will be saved as high resolution PDF files for your printer to their output specifications. Web files will be saved as JPG or GIF predominately and other files to suit at the required time.
What happens if I don’t like the designs? – For your assurance
The cost for any work is for the stated number of concepts and then one final logo artwork file listed on each product we offer. If you request further concept ideas these can be done and will be based on additional part hourly rate charges in 15 min units. What if you don’t like the concepts? We believe after 25 years of skill and knowledge we can hit the mark every time. But if you can not choose, time done and any materials used on the concepts will be deducted from the cost and a refund of any pre-payment will be made.
The designs shown for various businesses on our website are for reference only and are just a few of the many designs done, they do not depict what you will get as all designs have the same technical skill applied. The cost levels are only controlled by the number of concepts and amount of digital files you wish to order. You are only entitled to the final selected and paid for design.
How long will it take?
The time for completion is based on a fixed price model and therefore a set amount of time is applied per product we create. For a bronze logo design, start to finish, you could allow approximately 4 hours, but realistically for you to have time to digest and think, a good working week should be allowed. A corporate image system will take longer and will vary based on the items we are asked to create, but these are set and therefore we can deliver to a time – again allow time to digest and test, generally time is used up when you cant get to review a proof straight away, a good 4 weeks is an ideal time to iron out any needs or wants for a great business brand.
Email us using our contact page form (it is easier) just say you are looking for a business brand – easy, we will call you and arrange a coffee.
We have also created an outline document on Business Promotion and branded marketing tools to give you key points to think about and a checklist for you to compile your branded marketing materials that are needed.
The file is an acrobat .pdf, just click to download: BUSINESS PROMOTION