Why have a website?

With online sales increasing rapidly it is imperative for your business to have a website.

When customers gather information to make a buying decision, a website must be.

  • User friendly on all devices,
  • Content manageable by you,
  • Aware and natural to what the customer is experiencing,

Websites are an important tool to accelerate your business profile, profit and availability. Websites are changing how we conduct business, make sales and communicate with the customer. The future for websites is infinite. So use them as a tool to your sales process which is why it is important to have a content manageable website in your own business control.

You need to allow for growth and change as the web changes. Don’t get caught with proprietary website code unable to quickly change. Realize the website layout will change as your business needs dictate but the content will always be focused on your business. Some of the key focuses for the year ahead include wearable technology, responsive web design, natural user interfaces and a hot topic going forward, mobile security and protecting consumer data.

Around 90 per cent of New Zealanders are expected to own a smartphone by 2018 and over half are already currently using mobile internet from their devices.

Web media portfolio.

With 25+ years expertise, Flying Lizard has worked on many Client website collateral.

Shown here on this page is the web media portfolio. These websites are CMS (content managed systems) able to be edited and worked on by the client or continuously as jobs are requested by the client.

Website costs – How much will it cost in real money terms.

The following is a guide for the cost of a website in New Zealand.

These figures do not cover monthly hosted solutions where there is no or little set-up, but you pay-as-you-go.


You’ll get nothing except the tools to build it yourself. You could use something like WordPress or Google Sites. And you have to think your own time has no value.

In New Zealand, MYOB and Westpac offer businesses a website free for a year. This review of those sites pretty much sums up most similar free offers. You won’t get on the front page of Google with a free website. Chances are it won’t generate leads either.


You’ll get a limited number of pages (less than 5 and often only 1). You’ll pick from a selection of very basic templates and there will be no customisation. You’ll have to upload the content yourself.

Unlikely to be any add-ons and reporting will be basic or non existent. You can setup a WordPress site with quite a good (purchased) professional template, and spend a couple of hours doing it yourself for a reasonable cost in this range.

Watch for ‘includes’ that actually have no real value such Search Engine submissions.


These will still be template sites but may be more choice, with slightly nicer designs and/or include extras such as an image gallery, contact form. The designs however may be simple and/or ones that are outdated in terms of styles, fonts used etc.

Still will be a limit to number of pages ie around 5. You might be a bit of tweaking of the template colours to match your logo but that will be about it


Still likely to be template design but may get some degree of customisation or the content may be uploaded for you. It could include an image slideshow, image gallery etc. You may get some basic responsive features, like the main menu collapsing and images resizing.

What you won’t get for the above:

Search Optimisation of any real value.  Often people working at this level don’t really know how to get a site ranking well for any competitive keywords.
User optimisation – to make the site work for it’s money. A template does not buy you a site that is easy for your audience. It is still plug-and-play.

By now you should be getting a site built with a content management system that you can (if you want to) use to update the site content yourself.

A note on content management systems – for cheaper installations it will generally mean you can change the existing content or add new content within the existing site architecture and often nothing else.  Adding new sections or changing the layout won’t be possible.


May be custom designed if small and/or a simple design is required.

More likely it will be a pre-built template but with options of where the menus are, colour scheme is matched to your brand colours, possibly additional modules, extra menus etc. The quality of the templates should be better than for cheaper options.

Should have a decent Content Management System powering it.

You still won’t get user optimisation or SEO (search engine optimisation) beyond the basics such as search friendly urls and title tags – and you may have to specify these to get them included. You may also have to specify a decent analytic’s package like Google Analytics (although we include them in every site, this is often something skipped over if people can get away with it).

Links to your social sites like Facebook, Twitter etc often come as part of the package, but make sure you can remove them if you aren’t active on these.

You should get some basic responsive features, like the main menu collapsing and images resizing.

This should really be the entry point for a small business or sole trader if you want a half decent site. However, even if the site looks nice enough it is unlikely to make you stand out from the crowd.


Now you start getting into designs that have more customisation or are based on a template that has optional design features.

You could get extra functionality such as payment capability, blogs with commenting, image galleries, contact forms, email marketing modules, social feeds etc.

But you won’t get all of these within this price range, or if you do you may well have to do some of the configuration and setup yourself.

Custom functionality like integration into third party systems and creation of visual assets will still be extra. Content creation (ie writing) will also be an additional cost.

These site’s should be search engine friendly, although we’ve seen some in this price range that are not because the business didn’t specify that as a requirement. You should get some element of technical SEO but may also get some strategy applied ie structuring the site architecture around your keyword phrases.

You should get some responsive features, like the main menu collapsing and images resizing, and some device specific content or elements.

It isn’t until you get to this level that you start getting even half way ‘serious’, with something that has more thought applied in terms of how it will generate leads, and how it presents your business. However, you are still unlikely to get a site that stands out above the rest of your industry in some way.


Start to expect something extra – this may be in the form of copy-writing your content, SEO research and integration into the structure of the site, custom graphics, photography or e-commerce functionality (ie shopping cars and payment processing). May even include set up of social media accounts for Twitter, Facebook etc.

But even a ‘simple’ site can easily cost this much if you insist on multiple reviews and tweaking of the design. If each page has a separate layout this will also extend the time taken. If the site is large (say over 50 pages) the time to upload the content will start to add to the cost.

Search friendliness, good reporting, a blog, the ability to add unlimited pages (within hosting storage limits), email marketing elements, additional menu items, calls to action etc should come as part of the package. You should get transition from an old site to the new in the form of 301 redirects (so you don’t loose search ranking position), but there may be a limit if there are a lot of pages.

If you require member-only access to your site it can sit in this price range, but again it depends on what else you require and how sophisticated your needs are.

You may still have to do the actual uploading of content yourself or it may be included depending on mix of requirements.

If no additional functionality required, expect a custom visual and layout designed by a graphic designer (preferably with some user experience expertise) for this price range.

You STILL won’t get:

Ongoing marketing that will generate consistent leads and sales, such as Adwords, social campaigns.
Management of the site – reporting, optimisation, care and love.
Technical upgrades, security monitoring etc unless agreed for a period of time.
Custom imagery (ie photo’s taken professionally).

$20,000 – 50,000

Should be a fully customised design – which means a designer will start with wireframes, and design the visuals from scratch.  There could be variations of the design across the site (eg different colour or different layout for different sections). Probably a larger site that requires sizeable project management and collation of content from multiple stakeholders.

Would expect the input of a user experience professional to fine tune the layout and support of the buying process.

The extra cost may be for custom functionality, application development or integration with back-end or third party systems, software licensing costs etc.

Company wide training on CMS with customisation of content management work flows may also be included.

Would have to be a responsive design, with consideration taken of the different audience needs and experience on mobile devices.

$50,000 plus

As above but bigger (hundreds/thousands of pages) or more complex in some shape or form.

For corporate entities this kind of budget is not unusual.

And then you will also have to pay…

Additional $$$

Standard ongoing costs you should allow for:

  • Hosting – for a few dollars a month if you want to manage it yourself (only for web developers and IT enthusiasts!) How much you pay should reflect the level of support you get. $30 is average but won’t include much active support.  If you are paying more than $50 expect at least a monthly backup, extra space or some other feature.
  • Domain names $20-$40 a year depending on name.
  • Secure certificates (depending on level of security required).
  • Transaction fees to process payments – a few percent per transaction.

The kind of thing that increase costs (sometimes significantly) are:

  • Any kind of custom functionality (ie code) or integration with other systems that doesn’t come ‘out of the box’.
  • Changing your mind about design elements after the build has begun.
  • Creative eg brand development, custom flash animations and graphics, photography etc.
  • Content creation – writing it from scratch or editing existing material.
  • Migrating content from an old site to a new one.
  • Development by the hour. Usually required for custom or complex projects.
  • Any kind of strategic planning and implementation including market research, social media plan, promotion (offline and online), ongoing brand management, SEO etc.
  • Software licenses for multiple users may apply.
  • If you want the site to work for people who use TV to browse the web or still use Internet Explorer 6..
  • Ongoing marketing of some kind

Don’t pay extra for…

Reporting. Google Analytics only takes a little bit of time to be set up, but should be included or only a minimal cost.  Unless you want campaign or event tracking and goals setup for you this will be extra
A Content Management System (CMS) – most sites are supported by a content management system unless it is a one page campaign micro-site, so having one is ‘standard’ not ‘special’. The cheaper sites however may only have very basic update capability. Some designers still insist on hand coding sites so you need to ask about updating the site up front.

Search Engine submissions are rubbish, but set up Google Webmaster Tools and submit a sitemap to give it an initial kick. If not, as long as there is a link somewhere to your site, the search engines will find it.

Be Careful of Promises:

  • To get you on the front page of Google
  • To create a sales powerhouse
  • To include setup of Facebook pages, Twitter accounts and Google + pages – this will not automatically make you social
  • Directory listings
  • Mobile versions of your site ‘automatically’ or at no extra cost. True mobile oriented user experience design takes thought. Read Responsive or dedicated mobile site – which one is best? that will explain what more is at stake.

All this only gets the foundation – ongoing marketing campaigns, content creation, technical management, security, measurement, care and attention are required.  Either you employ someone to do it or outsource it but budget for it either way.  A small-medium business’s budget should start anywhere between $10,000 and $30,000 per annum for this ongoing work.

Flying Lizard have the skills and knowledge to implement websites that sit in a number of these price ranges, it depends on what you need!

Call Dayne Smith and ask questions, get answers that you need to make informed decisions. Phone 0064 21 323 244. Or, go to the contact page to submit our simple contact form which has basic questions for you to answer.

Protect Your Domain Name.

Imagine you’re the owner of a successful Web site, but when you logon one day all you get is an error message.

Or worse yet, the domain name now points to a site full of advertisements. That’s right. You’re out of business.

This happens every day because of a perfectly legitimate process known as “drop catching,” where people quickly snag the domain names owners have let expire and try to resell them or use the links associated with the names, which could be extensive, to create Web sites loaded with advertisements. You can easily avoid becoming a victim of a drop catcher by better understanding how the domain registration system works to protect your domain name.

Your Web site, with all the content you have so painstakingly added, sits on a computer with a unique address called an IP address, which is simply a series of numbers. A domain name is an address forwarding service that directs visitors to the site using this IP address. Domain names are used instead of numbers because most people find it easier to remember a name rather than a bunch of numbers. It’s as if you could dial your friend’s name into the telephone instead of his phone number.

You can purchase a domain name by registering it with a provider of domain services such as GoDaddy.com , the largest on the Web, or any number of other registrars. The name can be registered for just one year, for about $10, or for as long as ten years, for around $80. Many register for only one year because it’s cheaper, or they only want the site for a limited time.

At the end of the year, the registrar usually sends an email renewal notice to the owner. If the owner doesn’t respond to the renewal notice, the domain name will eventually be made available for purchase by someone else. Roughly 20,000 domain names become available every day because the owners allowed them to expire, or the owners didn’t realize that their domain name was up for renewal.

According to the rules established by the Internet Corporation for Assigned Names and Numbers(ICANN), domain registrars have 45 days after the expiration date to notify the owner that their domain name is going to be dropped from the registry. If the name is dropped, the guidelines then call for a 30-day grace period during which the owner can still claim the name. After this grace period and then another five-day holding period, the name is dropped from the registry and anyone can claim it.

Since 2004, however, a number of domain service providers, starting with SnapName.com, have created an auction process for expired names which bypasses the original drop process and makes the names available in as little as thirty days. GoDaddy.com begins the auction process even before the names have officially expired, although it does warn the auction participants that the owner could still claim their name.

These providers of domain services each have tools on their sites to make it easier to grab expired names. They provide constantly updated lists of expired names, various auction services, search engines, and other free tools for anyone to quickly and easily find available domain names. Some sites also offer software for sale that further simplifies the search for expired and soon to be expired names.

With the surge in online advertising, drop catchers will continue to seek out domain names from sites with good traffic, anxious to exploit the established links. Protect your site and your business by checking the expiration date of your domain name. Relying on the registrar to send a renewal notice that could easily be sent to an old email address or get lost in the spam catcher, could cost you years of hard work.